Rights to Civil Disobedience

Thesis Statement Legal positivism must be committed to the view that there is a right to civil disobedience. In some instances, the failure to have a clear legal meaning of civil disobedience rationalizes the need for guaranteeing the citizens the right without prejudice.Advertising We will write a custom research paper sample on Rights to Civil Disobedience specifically for you for only $16.05 $11/page Learn More Introduction From a liberal point of view, the government should endure some level of civil disobedience as long as the subsequent actions do not threaten the state security nor infringes on the civil rights of other people. This means there might be a point at which the state could allow the people to express their views without being victimized. Notably, Legal positivism means that someone’s view should not be mistaken for dishonesty. In this regard, the person could suffer severe consequences for exposing his ideas to the authority. I n this case, the authority may take action against the person’s opinion without evaluating its rationale. Therefore, instead of upholding the person’s dignity, the state might subject him/her to harsh punishment for expressing a view that could be important to the security of the country. Therefore, the paper is a critical observation of the law, and tries to justify the need for, and importance of civil disobedience. Discussion Liberalists argue that the state should exercise restraint when deciding and executing punishment to what they term civil disobedience (Dworkin, 2005). In their argument, it is insensitivity to convict someone for the opinion that according to the government is regarded as disobedience, while for the person; the action is regarded as civil right (MacCormick Ota, 2010). Therefore, punishing those who are deemed to be civil disobedient must be done within the limitations of its reliability, impartiality and under the policy guidelines of the sta te. The other issues considered as very important is the fact that the metal soundness of the person feared to be disobedient must also be considered to avid punishing an insane person (MacCormick Ota, 2010). Even to the person regarded as insane, he/she cannot be considered disobedient if the action he/she has committed has not been verified to have contravened the country’s legal system. Perhaps, this is the initial step to make the government allow civil disobedience in the state. Tolerance to disobedience must be with limitation and scope, but liberalized to make sure that the state does not overstep on the rights of the citizens (Dworkin, 2005). Notably, this balance should take care of the implications that rise due to the liberalization of the laws touching on the punishment of people assumed to have engaged in civil disobedience. Civil disobedience should be accepted as long as the people engaged are such activities are prevented from undue legal prosecution from the authorities (Dworkin, 2005). Other than not being subjected to punishment at all, the charges for their activities should be reduced significantly.Advertising Looking for research paper on common law? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many of the legal scholars assert that the success of civil disobedience depends on the extent to which the authority courts penalty, other than evading its execution. Therefore, it is within the right of individuals to demand civil disobedience and be guaranteed to get it. In addition, demanding for this right falls within the moral obligations of the individual and could have numerous implications in the country’s legal arrangement and position (Dworkin, 2005). The citizens have a right to protection and the constitutional provisions because in every day legal practice, the lawyer is always exposed to numerous ethical and/or legal dilemmas. Ethical legal practice demands that the lawyer u phold ethical responsibilities outlined in the code of ethics of their respective countries to determine the nature of disobedience brought before them. Therefore, they have to assess the ethical principles relating to a case where the lawyer hurriedly decided to lie to the convict concerning his/her case and demand for the right to disobedience (MacCormick Ota, 2010). A legal dilemma on the right to disobedience would occur when a lawyer’s decision opposes the laid down rules of the profession and the state laws. Actions relating to civil disobedience would be punishable by law if the person is found guilty of infringing it to those of others (Dworkin, 2005). This stresses the fact that an ethical dilemma would occur when the action violates the values and the morals of the society. In such cases, the cal for right to disobedience might be curtailed. Contrary to the legal actions that are measured by ethics, dishonesty cannot be measured or defined by law, thus advocating f or the right to civil disobedience should only be accepted if the subsequent actions are legal (Thoreau, 2010). Besides, ethics would align more to the individual’s perception of the situation, thus they could not be judged either wrong or right. Ethical problems, which are involved in agitating for civil disobedience include the conflicts between one or more values forcing the lawyer to be uncertain about the correct course of action. Therefore, ethical dilemma occurs when a lawyer would feel indecision or lack of clarity (Tatek, 2010). It could also occur when the lawyer would be unable to identify the moral problem in the case h/she is handling but would feel uneasy. The problem that is evident in the demand for civil disobedience would be associated with the issue of ethical distress and should be addressed before the demands are considered (Tatek, 2010). Therefore, the lawyer is presented to have known the right thing that the people ought to have done, but they opted to give false information to achieve selfish end. In such cases where the values and commitments of the lawyer are compromised due to the external influence, the lawyers’ identity and integrity would be affected.Advertising We will write a custom research paper sample on Rights to Civil Disobedience specifically for you for only $16.05 $11/page Learn More Legal values would encompass core responsibilities that the lawyers would have to undertake in order to obtain and maintain ethical legal practice (Kramer, 2003). If the rights to civil disobedience are to be guaranteed, the values that accompany it would be prescribed in the legal code of ethics. They would be varied and applicable to different ethical issues depending on the context in which the issues identified would occur (Thoreau, 2010). One of the values that would apply in this case is the lawyer’s responsibility to promote and respect informed decision making. The lawyers handling such request need to recognize, respect and promote the person’s right to be informed and to make decisions (Kramer, 2003). Furthermore, the lawyer has a responsibility to provide the person demanding civil disobedience with the information they need to make informed decisions. The information would ensure that the person takes appropriate action relating to the demand and future behavior (Shapiro, 2007). The lawyer in this case, must provide accurate information to either the family or the person. Another law that could apply in this case would be the provision that the lawyers should preserve dignity at all times while handling the people’s demands (Jabez Cleef, 2008). The value provision requires that the lawyers should recognize and respect the individual values of each person. In all practical settings, the lawyers should ensure that they satisfy the people’s demands by providing appropriate and effective judgment for cases before them. They should also su pport a dignified and peaceful passage of the right to civil disobedience. It could be argued that this would be the reason to clarify the lawyer’s decision to tell lies and pass wrong judgment for the people agitating for civil disobedience, since such decisions do not promote the aggrieved person, neither does it guarantee comfort (Jabez Cleef, 2008). The other value that could be related to, and support the quest for civil disobedience would be the need for the lawyers and people to be accountable. Indeed, it provides that the lawyers and the people should always be accountable for their actions as well as answerable to their practices (Shapiro, 2007). In referring to this value, lawyers are ethically expected to be honest as well as practice with integrity in their professional work, while the people should be cautious when putting across their demands. Lawyers are also expected to practice within the limits of their competence to understand and rationalizes the peopleâ €™s civil demand, thus preventing biasness when performing their duties (Kadish Kadish, 2010).Advertising Looking for research paper on common law? Let's see if we can help you! Get your first paper with 15% OFF Learn More When the demands are beyond their level of competence as shown in this scenario, of the right to civil disobedience, the lawyer should have referred the question to other relevant bodies to avoid the ethical liability involved in giving false information to the aggrieved. Self-deception has been dominant in pushing some people to placing such demands, as anticipated in the field of psychology (Sebok, 2008). Though the psychologists have questioned the logic behind the issue of rights to civil disobedience, the belief formation and the subsequent generalities are clarified in the theory of self-deception. According to psychologists, the issue raises the following two logical difficulties (Kadish Kadish, 2010). First is the fact that the ease of framing an evolutionary motive to view self-deception as a mechanism to foster other-deception is not determined and secondly, is that given the fact that after one has succeeded in deceiving oneself, the other people would not be able to det ect the deception thus, it would be illogical to conclude that self-deception evolved to facilitate the deception of others. Generally, this would make one feel that demanding for the right to civil disobedience is normal and one should be guaranteed that right (Kadish Kadish, 2010). While taking an evolutionary approach to self-deception, the proponents argued that self-deception is a process that begins from inside the person lying to the recipient and then back to oneself, thus believing that his/her demands are right (Shapiro, 2007). The psychologists further argue that self-deception evolved to facilitate other-deception. Moreover, they say that it is possible since self-deception enabled people to avoid lie detection mechanisms and thus propagating interpersonal deception (Shapiro, 2007). In this case, the person literally believes that being disobedient is not a crime, and he/she should be granted this by the law (Kadish Kadish, 2010). They also argued that in the same mann er that people deceive others by either avoiding the truth, or exaggerating the truth, people can also deceive themselves by thinking that being disobedient is virtual. The proponents of the rights to civil dishonesty also argued that self-deception comes as a result of biases in information gathering and not by possessing contradictory beliefs (Campbell, 2004). They said that if a person sincerely believes in something and expresses that thing to someone else, the expression does not amount to lies despite the fact that the belief is false. In order to be a liar, the person must be aware that whatever he/she is expressing is false. This premise has been faulted. Despite the above contradictions, the proponents who argue for the rights to civil disobedience have been successful in illustrating that a person’s belief develops in ways relative to his motives (Sebok, 2008). The fact that biased the beliefs result in social gain has also been fully developed and support in the ar ticle. They mentioned and supported the fact that self-deception results in elimination of the costly cognitive load that would be typically associated with deceit, thus the people advocating for the right to dishonesty are justified to do so (Campbell, 2004). The other advantage from their argument is that self-deception would minimize vengeance in case the lie is detected. Summary In conclusion, the rights to civil disobedience is genuine and could be conclusively examined by assessing the psychological status of the person placing such demands. The beliefs that civil disobedience is illegal should be eliminated and be subjected evaluation, interpretation and conclusion rather than taking side that it is unlawful. This way, the argument would be focused on questioning the assumptions that the beliefs on civil disobedience are very useful and true. Therefore, the current arguments that the people are agitating for the rights to civil disobedience is correct are justified provided t hat the activities do not infringe on the rights of the others. References Campbell, T. (2004). Prescriptive Legal Positivism: Law, Rights and Democracy. London: Routledge. Dworkin, R. (2005). Taking Rights Seriously. New York, NY: Wiley. Jabez, L. Cleef, V. (2008). Human Rights and Civil Disobedience. Kindle: Kindle Books. Kadish, S Kadish, M. (2010). Discretion to Disobey. New York, NY: Quid Pro. Kramer, M. (2003). In Defense of Legal Positivism: Law Without Trimmings. Oxford: OUP Oxford. MacCormick, N. Ota, W. (2010). New Approaches to Legal Positivism. New York, NY: Springer. Sebok, J. (2008). Legal Positivism in American Jurisprudence. Cambridge: Cambridge University Press. Shapiro, S. (2007). The â€Å"Hart-Dworkin† Debate: A Short Guide for the Perplexed. Michigan: University of Michigan Law School. Tatek, M. (2010). A Critical Analysis on Legal Positivism: and the separation of law and Morals. New York, VDM Verlag. Thoreau, H. (2010). On the Duty of Civil Disobedie nce. Kindle: Kindle Books. This research paper on Rights to Civil Disobedience was written and submitted by user Iman1 to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Lack of Hope in The Catcher in the Rye Essays

A Lack of Hope in The Catcher in the Rye Essays A Lack of Hope in The Catcher in the Rye Essay A Lack of Hope in The Catcher in the Rye Essay Essay Topic: The Catcher in the Rye While you may feel hopeless during a time of despair, it is often the desire for success that turns despair into hope. To be hopeful, you have a yearning for something to work out the way you wish. When you despair, you are still aware of what could happen, but begin to lose hope. Depending on how strong that feeling is, you might be able to turn it into hope before it is too late. For those who feel despair, they may feel that life is not worth living. Unfortunately for Holden, his feelings of despair have gone too far out of hand. Holden Caulfield, the main character in The Catcher in the Rye, lives a very troubling life. He struggles with staying enrolled and engaged in his classes, has difficulty with friendships due to his constant need to tell lies, and has thoughts of suicide often. It seems that this is a story of despair; Holden’s life lacks any signs of hope. It is clear that he does not have anything to live for since the thought of suicide frequently crosses his mind. Holden has fallen so far into this pit of despair that it is nearly impossible for him to recover. Holden has little desire and motivation at school. He is most recently kicked out of school for failing four out of five of his classes. Upon visiting one of his teachers, his teacher makes comments about how little effort Holden put into the coursework. On his assignment, Holden even wrote his teacher a note stating â€Å"it is all right with me if you flunk me though as I am flunking everything else except English anyway† page 15 Holden is showing his teacher how little his grades matter to him; he is not even hopeful that his teacher will try and pass him. Instead, he gives his teacher the permission, in a sense, to fail him. It wouldnt matter anyway since Holden does not have a chance at passing regardless of his note. Suicide is a reoccurring thought for Holden. There are instances in which he is about to commit suicide; however he refrains from doing

Explaining Cinema Tickets Price Differences Essay - 1

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Children's Literature - instruction through delight - Essay Example And hope that they’d tell their parents†¦which is what happened† (In Beckett, 2008:118). Interestingly, in the UK, Northern Lights was marketed for children however it was marketed for both adult and child markets in the US. It was only when the book received outstanding reviews in the US that it attracted adult readership in the UK. As a result â€Å"many critics feel that Pullman’s work can lay better claim to the crossover label because it is much more sophisticated, complex and multi-layered† (Beckett, 2008:117). Moreover, in considering the crossover phenomenon, a British journalist in 1999 commented that â€Å"the real barrier to overcome is not one of the possibilities of the genre but the judges reluctance to value something that could also be valued by a child, believing that if a child could like it, it must be childish for an adult to like it† (In Beckett: 2008:118). To this end, Pullman’s books clearly challenged orthodox attitudes towards children and adult fiction and further forced the literary establishment to acknowledge that â€Å"books published for children are literary works worthy of attention of adults† (In Beckett, 2008:119). However, in turn, this changing shape of children’s literature has fuelled academic debate as to whether Pullman’s dystopian work can correctly be viewed as a children’s book as it confounds the archetypal format of children’s literature that focus on fairytales, utopian ideals and happy endings (Silvey, 2002: 341). Appurtenant to this debate is the contention as to whether the growing phenomenon of such crossover fiction is anti-educational as a result of the instruction through delight paradigm. The focus of this paper is to critically evaluate this debate with contextual reference to Pullman’s â€Å"Northern Lights†, which is the first book in the Dark Materials Trilogy. It is

Dyslexia Research Paper Example | Topics and Well Written Essays - 1000 words

Dyslexia - Research Paper Example In our brain there is an area known as Wernicke’s area which is also known as general interpretive area. In Wernicke’s area the somatic, visual and auditory association areas meet each other. The Wernicke’s area then interprets the signals of all the three types of sensations. In damage to Wernicke’s area the person may hear normally and can distinguish the different words but it would be impossible for him to arrange the words into specific thoughts. To read correctly, the brain should interpret the visual signals correctly (Guyton & Hall, 2011 p 752, p 758). To interpret it correctly we have a specific area for the interpretation of the visual signals especially symbols and graphics. The area associated with the interpretation of visual information is known as angular gyrus which is located behind the Wernicke’s area in the posterior parietal lobe. Any harm to this area causes difficulty in reading words because the angular gyrus transmits the sig nal from visual cortex to the Wernicke’s area. So the damage of angular gyrus blocks the transmission of visual signals from visual cortex and the person becomes unable to read correctly. This condition is known as dyslexia and is also called word blindness. Anatomically the dyslexic brain has ectopic neurons. A neuron transmits signals when it is excited and in a dyslexic brain the neuron is activated in a distinct manner. This distinct manner of activation of ectopic neuron in a dyslexic person causes difficulty in learning and reading (Hall & Guyton 2011 p 718; Snowling 2011 p1-28). Dyslexia is a disorder which has a high degree of transmission from parent to offspring. Genetic studies have shown that numbers of loci are involved in transmitting dyslexia from parents to offspring. Chromosome 1p, chromosome 2p11, chromosome 3, chromosome 6p, a locus on long arm of chromosome 15 are recognized as the transmitter genes for the dyslexia. A person with dyslexia cannot read prop erly and spells the words incorrectly even if he possesses a normal IQ level (Hall & Guyton 2011 p 718; Snowling 2011 p1-28). A study conducted by Lubs and his colleagues in the year 1988 highlighted the involvement of the chromosome 15 in the development of dyslexia in 30 percent of cases. Dyslexic children face numerous problems as they progress academically. In preschool children the diagnosis of dyslexia is not easy because he or she is not supposed to read and write. But these children show difficulty in speech and difficulty in learning new words. In primary school children a dyslexic patient has difficulty in learning alphabets and letters. A primary school dyslexic child faces the issue of not properly connecting the voices of the alphabets or letters related to that alphabet. He faces problems in rhyming words, mixing up the alphabets and differentiating between letters that make up the same sound for example aminal for animal. Another issue that they face is that of a coun ting i.e. they face major difficulties in basic mathematical calculations. All these problems mix up together to form further issues for the dyslexic children when they advance academically. The dyslexic children in their latter stages of primary school experience difficulty in reading but they can read to some extent. While reading they skip some words, they lose their pace and start reading again and again. They cannot focus on the page while reading and they hardly remember what they have read. They cannot recognize the space that separates words and they

The Hvac System To Water Cooled Chiller Construction Essay

The Hvac System To Water Cooled Chiller Construction Essay Many studies, empirical analysis, and energy consultants repeatedly claim that there is a large unexploited economic potential for saving energy. Usually, this potential is estimated to be in the range of 10 20 %.This dissertation explores the determinants which influence the management of energy efficiency in commercial building, and discuss possibilities how to support the exploitation of energy saving measures. The theoretical concept is based on the ideas of behavioral decision theory and recent research in the field of organization development. In this view, energy related behavior and decision making in commercial building are formed by ability and the readiness to act of the person involved, and by the internal organizational structure, corporate routine and values. Conducting the initial energy audit is a critical hurdle for energy efficiency, regardless whether the audit is integrated in an energy management process or a stand alone activity. The initial energy audit requires readiness to act, considerable effort and an extensive amount of practical and methodical knowledge and know how, which commercial building do not possess. We do the modeling by using the simulate a commercial building. As an example, we identify and thoroughly describe energy saving measures within building heating, ventilation and air conditioning (HVAC) system. Taking into account the conditions of initial energy audit, we modal the measurement in such a way that, apart from basic data no further measurement are required to come to conclusion. The information necessary is acquired using formula, data tables, rule of thumb, estimate and cover in a simplified calculating costs of labor, material, equipment of HVAC equipment and system and how to calculate the resultant energy saving. Acknowledgements Abbreviations, Units and Conversion Factor List of symbols Table of Contents 1. Introduction 1.1 Background The use of air conditioning in Hong Kong attributes a large proportion of our total electricity consumption, due primarily to its geographic location and economic activities. In 2004, air conditioning accounted for 30% of the total electricity consumption. Our electricity consumption by air conditioning had a growth of about 17% from 1994 to 2004. The use of air conditioning is expected to grow further in view of our increasing population and economic activities. We therefore need to take measures to improve our energy efficiency, in particular, on air conditioning. Currently, a large amount of energy is being consumed by HVAC systems in buildings. According to the statistics from the Hong Kong SAR government, about 17% of the total energy, which is about 30% of the electric energy (Chow 2006) is being consumed by HVAC systems in buildings. Therefore, energy conservation of HVAC systems in buildings will clearly have a sizeable impact on total energy consumption. Up to date, a lot of efforts have been made in various buildings to minimize the energy consumption in HVAC systems. For example, Marriott (2006) proposed three approaches that can be easily applied in buildings to improve the energy efficiencies of HVAC systems. The approaches are optimizing the supply air temperature, recovering energy from condenser water and making use of the geothermal heat pump system. According to a study conducted by the EMSD, the energy saving from various types of the water-cooled air conditioning system ranges from 14% to 35%. The capital cost of evaporative water-cooled air conditioning system is about 15%Â  lower than air-cooled air conditioning system on new system basis. Hence, if the conversion of existing air-cooled air conditioning system to evaporative water-cooled air conditioning system can be planned at the end of economic life of existing air-cooled air conditioning system, it is likely to have a reduction in replacement cost for choosing evaporative water-cooled air conditioning system in lieu of air-cooled air conditioning system. The operating life of air-cooled packaged chiller condensers is around 15 years while for fresh water cooling towers is around 20 years. Chan (2006) proposed optimum control logic for the HVAC system of a building in Hong Kong, which minimized the mismatch of cooling load demand and chilled water flow demand. Around 435,000 kWh was saved by the developed control logic from June 2003 to May 2004. Mathews et al. (2002) developed a simulation tool, QUICK control. It estimates the effect of different control strategies on the energy saving performance in various buildings. Effects of control strategies such as fan scheduling, set point setback, economizer cycle, new set point, fan control, heat plant control, etc. can be investigated in detail this simulation tool. Mathews et al. used this simulation tool to study the energy saving potential in a conference center in South African. A new control strategy was developed with the aid of this simulation tool. It was predicted that about 58% of the HVAC system energy could be saved. Chan (2006) and Mathews et al. (2002) showed that besides the energy efficiency of the machines (chillers, pumps, fans, etc.), control strategy also plays a very important role on HVAC energy consumption. Kim et al. (2001) conducted a computational fluid dynamic simulation for analyzing the indoor cooling/heating load. It was coupled with a radioactive heat transfer simulation program and a simulated HVAC control system. The output of the simulated HVAC control system can be fed back to the boundary condition of the CFD simulation program and the indoor environment was simulated. New control signal can then be determined based on the indoor environment. Energy saving performance of the control strategy can be investigated accurately. With the same simulation program, thermal comfort can also be estimated by the calculated indoor status using PMV based approach. In this paper, a practical study on energy saving in a commercial building was carried out. Chillers, pumps and the control system were retrofitted based on the analysis of the characteristics of commercial building cooling load. Energy conservation performance of the retrofit was investigated. 1.2 Research questions The aim of this dissertation has been to be answered and prices calculated regardless of what the retrofit involves. What various options are available to rectify this waste, what is the retrofit cost of each and how much will each save in energy cost? What is realistic purchase prices of any equipment needed? How much labor is needed to remove the old one and install the new one What piping, valve and ductwork change will be needed? Hoe much labor will be involved in draining original system, flushing, pressuring, testing and refilling new system and start up? How much will be needed for balancing and adjusting the system and monitoring energy costs? And lastly, the big question, what will the energy saving be with this approach and what is the payback and return on investment? It is absolutely necessary to obtain this information and compare the various avenues available and make a wise decision based on accurate and thorough cost projections and energy saving. 1.3 Research objectives 1.3.1 Main objective The main of the objective is to consideration of perform various retrofit change, calculate the energy saving and the renovation costs. It provides procedure and formulas for energy program, audits, engineering and estimating. 1.3.2 Specific objective The focus of this dissertation is placed on the specific objective is thinking about energy conservation in HVAC system in the following manner. Generalities: Start off energy conservation program thinking in terms of principles or generalities and then follow up with particulars. Think about reducing HVAC loads, O M saving, improving efficiency of equipment and system, reducing flow, etc. Specific: After a general concept is formed then think in terms of specific heating and cooling equipment, particular HVAC system, piping system, ductwork system, insulation, control, etc. Load Variation: Think about hoe the building cooling load may vary due to occupancy, the shifting sun, operations, etc. and about which cooling loads are constant on a daily basis without variation. Low Cost, No Cost Item: Think in terms of no cost, low cost energy saving measures which can be done easily and quickly and which may have phenomenal payback. Capital Investment Item: Then think in term of capital investment energy improvement searching for those with the greatest energy savings and the highest rate return or fastest payback. Electrical: Distinguish electrical consumption cost of fans, pumps, chillers, condenser, cooling tower, lighting etc. 1.4 Research methodology This dissertation using the regression analysis method for establishing the commercial baseline. Regression analysis involves finding the relationship that shows how energy use alters with changes to an independent variable or variables. This relationship can be used to quantify energy use for different values of the independent variables. Data is collected over the same time period and interval for the proposed independent variables and the dependent variable, in this case energy consumption. The data is then analyzed to develop an equation, generally linear, that describes the relationship or regression line. This line is an estimate of the dependant variable for values of the independent variable or variables. Independent variables that affect energy consumption can include factors such as production rate, product mix, raw material, occupancy and ambient temperature. 1.5 Structure of the dissertation Chapter 2 provide review of existing literature for actual research process of energy saving technique, thereby providing the basis technical information for the energy saving. The chapter begins by estimate the energy auditing for the commercial building and then provides the energy consumption of the commercial building and a methodology for retrofit cost and analysis, financial evaluation. Chapter 3 addresses research methodology used to generate the energy conversion model for the process used in this study. In additional to this, data collection for Secondary data and Primary data are defined. Chapter 4 deals empirical simulation using case studies of actual commercial building. This lead to discuss on the procedure and applicability of the models for auditing, retrofit Cost and Analysis, financial Evaluation, as well as an explanation of the energy cost saving that can be obtained as a result. Chapter 5 concludes the theoretical and the empirical findings and closes the research report by summing up the results and providing ideas for further research. 2. Literature Review 2.1 Energy Audit The purposed of an energy audit is to determine the energy consumption and cost of overall building and of its specific components, the structure, system and equipment. It is to generate energy improvement options, to project energy saving, to estimate the cost of energy improvement, calculate payback, and on this basis evaluate the various options. The code of practice mentions the energy audit in Hong Kong. As state by EMSD, (2010) the technical guidance and details in respect of the energy audit requirements under the Ordinance. Energy audits conducted in accordance with this Energy Audit Code are deemed to have satisfied the relevant requirements of the Ordinance in the technical aspects. Energy Audit Code is developed by the EMSD in conjunction with various professional institutions, trade associations, academia and government departments. (EMSD 2007) In fact, the guideline of energy audit indications that an effective energy management tool. By identifying and implementing the means to achieve energy efficiency and conservation, not only can energy savings be achieved, but also equipment/system services life can be extended. All these mean savings in money. Based on the principle of The less energy is consumed, the less fossil fuels will be burnt, the power supply companies will generate relatively less pollutants and by-products. Therefore, all parties concerned contribute to conserve the environment and to enhance sustainable development. (International Congress ISPE/PDA Pharmintech 2010) Given that case study at Sanofi Midy Research Center covers a renovation of a research centre included the data collection review of the documentation it is possible to identify the facility weak points. The example of site survey for verify the consistency of the documentation and the identify the major problems to identify areas more easily upgradeable According to recent research by (Robert Greenwald 2004), are presentations the overview of the energy audit and conducting the energy audit process included data gathering, utility analysis, inventory and review of equipment performance, measurements and monitoring, identify potential energy conservation measures, analysis of saving potential, financial analysis and reporting. The (Minnesota Legislature and the Governor commissioned the Minnesota Department 2007) of Commerce to work with the University of Minnesota, Minnesota State Colleges and Universities (MnSCU), and state agencies to identify barriers, describe the costs and benefits of actions that would lead to an annual 1.5 percent energy savings energy used in buildings, and develop policy recommendations that could lead to those actions. The report provides background on energy savings in government buildings and addresses the questions asked by the state law. It also found that state government-owned buildings are a significant potential source of energy savings. The government is in a unique position to think about the long-term implications of present day decisions. Through leading by example, the government can serve as a platform for the development and implementation of energy savings programs, policies and technologies. That said, there are information, organization, and resource barriers t o achieving energy savings in Minnesota government buildings. 2.2 Energy Saving Technical As a corollary (ASHRAE 2011) provide recommendations to design a low-energy-use building and is not a minimum code or standard. The Guide provides both multidisciplinary design strategies and prescriptive design packages to significantly reduce energy consumptions in small to medium office buildings. Even though several design packages are provided in the document, this Guide represents a way, but not the only way, to build energy-efficient small to medium office buildings with 50% energy savings. Energy Standard for Buildings Except Low-Rise Residential Buildings. Use of this Guide can help in the design of major renovations that consume substantially less energy compared to the minimum code-compliant design, resulting in lower operating costs. This Guide presents a broad range of subject matter, including broad concepts such as the integrated design process, multidisciplinary design strategies, and design tips and good practices on specific energy systems, while the focus of this G uide, especially the later chapters, is on building and system details that can help achieve the desired results. (Dr. James Brodrick, 2002) disturb on surveys of the HVAC literature, identified 170 technology options that could potentially reduce the energy consumption of HVAC systems in commercial buildings. After developing first-cut energy savings potential estimates for each option, 55 options were selected for further study in consultation with a range of HVAC experts Each of the 55 options received further study, including more detailed investigation of their technical energy savings potential, current and future economics (cost), barriers to achieving their full market potential. Many of the 40 technologies have significant technical energy savings potentials. Many of the 15 technologies selected for refined study have significant technical energy savings potential, combined with attractive or reasonable simple payback periods. Three of the options, Novel Cool Storage, Variable Refrigerant Volume/Flow, and Adaptive/Fuzzy Control, had highly variable simple payback periods that did not re adily translate into an average simple payback period, while the simple payback period for Microenvironments exceeded 100 years. Except the above energy saving potential of Literature Review, some valuable Specific topics are shown as below. 2.2.1 Automatic Tube Cleaning System As the condenser is an important component in the chilled water system, the operating condition of the condenser is the key factor that affects the efficiency of the unit. However, the condenser will be seriously deteriorated by the debris and foul ants accumulated in the tubes of the condensers. When fouling and scaling in the condenser increase, the heat transfer efficiency will be decrease, resulting in more power consumption of the chiller. The Engineering Department of The Park Lane hotel identified the above problem and started to install an automatic tube cleaning system called CQM for chiller in October 2003. The system has been running for 12 months. Feedback from operators and engineers are good, In the COP comparison approach, the percentage of energy saving was 11.9% and the average COP was improved from 3.7 to 4.2. ( Richmond Consulting Engineers, 2005 ). Further more, (Wallace Wu Dave Chan, 2003) proves that estimate the improvement on COP is around 11.8% and CQM Automatic Tube Cleaning System can greatly improve the heat transfer efficiency of the condenser tube and save significant amount of energy in water cooled chiller. Besides, from the economic analysis, it shows that the payback is less than 2 years. 2.2.2 Retrofit of the HVAC system to Water Cooled Chiller The (EMSD 2000) of HKSAR completed a Preliminary Phase Consultancy Study (PPCS) regarding Wider Use of Water-cooled air conditioning system in Hong Kong was completed in April 1999. The PPCS established the technical viability of the wider application of WACS and its economic/environmental benefits. The implementation study for WACS in Hong Kong was commissioned in 2000 to examine in greater details on technical viability, financial viability, infrastructure works, land use, traffic impact, environmental/health issues, and regulatory control; especially for nondomestic buildings. A study guide done by HKUST Research, (2005), describe energy saving in a hotel HVAC system was carried out. It included replacement of the chillers and pumps. In review the retrofit of the hotel HVAC system, the improved energy efficiency resulted from three aspects, i.e., improved energy efficiency of the chillers, improved energy efficiency of the pumps and the intelligent control system. Comparing the COPs of the original and the new chillers, it is seen that the new chillers has an energy efficiency about 18% to 36% higher than the original chillers which may contribute to about 14.4% to 28.8% of the total energy saving. The efficiency of the new pumps is estimated to be 30% higher than the original pumps. As the pumps generally consume about 20% of the total chiller/pump system energy, the replacement of the pumps contributes to about 6% of the total energy saving. Then, the remaining 27% to 45% of the energy saving should result from the intelligent control system. With the new system, 63% to 74% of the chiller/pump energy was saved. The result shows that a considerable amount of energy can be saved in hotels with a good control syst em and high efficiencies of the chillers and pumps. (Kenny Chan 2009) research claims the investigate for sustainable design and life cycle costing considerations in adopting relevant air-conditioning system to cater for long range planning in facility/maintenance management. Form the research and analysis, conversion from ACAS to WCAS would save around 35% running costs. 2.2.3 Variable speed drives A case study done by ( G Jones 2009) to compares the energy consumption of the centrifugal fan when driven by a star/delta starter and using variable speed drives to control motor speed. During the initial monitoring of the energy consumption, the centrifugal fan was controlled by the original star/delta starter. This had been the method of controlling the fan since the machine was initially installed/ commissioned. After the fan had been running for over 390 hours the exact run-time and energy consumption was recorded. The Motor Control Warehouse then replaced the star/delta starter for a 22kW open loop Inverter. After optimizing the Inverter settings, the fan was used in normal production and after approximately 300 hours, as with the star/delta starter the exact run-time and energy consumption was recorded. Changing the 22kW centrifugal fan control from a star/delta starter to an Inverter introduced an energy saving of 41.3%. ( Lappeenranta x.x.2008 ) analyses the calculation of Fan and Pump energy saving tools calculation. With these programs energy consumption of variable speed drive control for fans and pumps can be compared to other control methods. With Fan centrifugal and axial fans can be examined and Pump deals with centrifugal pumps. By means of these programs also suitable frequency converter can be chosen from the ABB collection. 2.3 Conclusion on the literature review The chapters above have discussed the related information for the dissertation to assist estimate, measure, evaluate and track energy savings, quantifiable costs and benefits created as a result of implementing energy efficiency opportunities. Specific improve the understanding of how to forecast and measure energy savings, realize energy savings by accurately quantifying the whole of business costs, benefits and payback of energy efficiency opportunities, determine the economic value of an energy efficiency opportunity so that investment quality information is provided to company decision makers and quantify the accuracy range for each stage of the energy savings analysis. 3. Methodology 3.1 Research Methodology This dissertation is descriptive in nature: it aims to describe the energy saving of the commercial building. Time wise, it focuses on the year 2009, when the research was carried out. Changes in commercial buildings energy consumption between earlier studies and the present one are also observed. To construct a comprehensive picture of the studied phenomenon, the present research utilized both quantitative and qualitative data and means of analysis. This study is divided into two parts. The theoretical part of the study is a literature review. This existing theory was used as a conceptual tool to gain a more structured understanding of the energy consumption and saving potential of commercial building. Based on the theoretical part, an initial understanding of the commercial building of energy use was built. The empirical part of the study consisted of one case studies that provided energy consumption of commercial building and the building description of Category, Heating and cooling system, etc. should be present. The research focused on describing the situation of the problem with the existing HVAC system and building and proposed energy saving method of renovation. The data collected in the theoretical part was also utilized in the empirical part in estimating the current energy consumption of commercial building. 3.2 Data Collection 3.2.1 Secondary data collection Secondary data sources were utilized both in the theoretical part and the empirical part of this study. Most of the sources used in the literature review were either article published in journals and in industry magazines or conference papers that were accessible through the databases of the Public library. In addition, publicly available resources such as reports from EMSD were used. The secondary data collected for the empirical part consisted of technical details from device manufacturers websites. 3.2.2 Primary data collection The primary data for this research was collected used Hong Kong energy efficiency and conservation competition awards were organized by EMSD. These were used in the empirical part of the study. To estimate the energy consumption of the commercial building in Hong Kong. The dissertation consult the competition awards of the energy saving method to adopted for estimate the energy saving. 3.2.3 Problems related to data collection The energy analysis was the most problematic part of the data collection phase. This was due to involve much formulation of the questions and lack of open source. It turned out that did not have such information. In the device convergence case, the purpose was to compare devices in terms of their life cycle energy consumption. However, life cycle energy data was available for only a few products. Information on the weight of the products was readily available on the manufacturers web sites. In turn, data from which energy consumption could be estimated had to be collected from various sources, including Manufacturer technical report, product descriptions at Internet retailers websites and external party sites. Even so, the data sometimes had to be completed with educated guesses. 3.3 Data analysis The collected data help to develop a strategic plan for energy decisions, just as they would for other key business decisions. A major focus of an energy management plan is performing a self-assessment to identify energy savings opportunities. 4. Results, discussion and evaluation The typical 34 storey Commercial Building situated at Causeway Bay of Hong Kong Island. used as an caste study in this dissertation was built in 1992. Overall the HVAC, electrical and plumbing system in the building consumed total $ 8 million for the year. Generate and develop potential energy saving improvement, operation and maintenance correction, reducing flows and resistance of HVAC system, considering more energy efficient equipment and system, lighting, electrical, control, heat recovery possibilities, solar, etc. Then, calculate the potential energy saving of the various improvements and estimate the retrofit costs involved. Lastly, evaluate payback and return on investments. 4.1 Energy Auditing An energy audit involves the systematic review of the energy consuming equipment/systems in a building to identify energy management opportunities, which provides useful information for the building owner to decide and implement energy saving measures for environmental consideration and economic benefits. The purpose of an energy audit is to determine the energy consumption and costs of the overall building and its specific components, the structure, system and equipment, it is to generate energy improvement options, to project energy saving, to estimate the cost of energy improvement, calculate payback, and on this basis evaluate the various options. A good audit is diagnostic in nature, develops a valid prognosis of the cause of energy wastes, and leads to scientific establish remedies. There are two basic phases phase or type of audit, short walk through audits and in depth detail audits, either of the entire building or of only select parts of building. 4.1.1 Collecting Building Information The audit team should then proceed to collect information on the building. The information should include:- General building characteristics such as floor areas, numbers of end-users, construction details, building orientation, building facade, etc.; Technical characteristics of energy consuming equipment/ systems, design conditions and parameters; Building services design report with system schematic diagrams and layout drawings showing system characteristics; Equipment/system operation records, including data logs of metered parameters on temperature, pressure, current, operational hours, etc.; Record of EMOs already implemented or to be implemented; Record of maximum demand readings; OM manuals and testing and commissioning (TC) reports Energy consumption bills in previous three years. In general, it should be assumed that the building manager would have information on general building characteristics and the OM personnel would keep the equipment/system technical and operation records. The audit team should determine the appropriate parties to be approached for information collection, the need to discuss with these parties for familiarization of the building, the equipment/ systems to be investigated and data verification and the need to discuss with selected end-users. The audit team should consider issuing questionnaires to end-users to collect information on thermal comfort, lighting comfort, operational hours of individual floors/offices, electrical equipment and appliances, etc. 4.1.2 Conducting Site Survey and Measurement More activities should include the following actions:- Proceed to plan the site survey for the areas and the equipment/systems to be investigated. Develop energy audit forms to record the findings. Plan ahead on the site measurement to supplement or verify the information collected. The measurements should focus on equipment/systems that inadequate information is available to determine their efficiency and equipment/systems that appear to be less efficient. 4.1.3 Analyzing Data Collected At this stage of the audit, the audit team has collected a lot of information on:- Equipment/system characteristics obtained from site surveys; Equipment/system performance data obtained from OM log sheets; Equipment/system performance data obtained from site measurements; and Equipment/system operating conditions of equipment/systems based on design and/or general engineering practices. Based on the above, the audit team should screen and spot the parameters with values and trends that deviate from what would be anticipated or required respectively. These are the potential EMOs. However, they should take into account the analysis of the irregularities caused by changes in occupancy or other activities. 4.1.4 Costing To identify the improvement works for the potential EMOs, calculations should be performed to substantiate the improvement works by quantifying energy savings. In evaluating the effectiveness of an EMO, the auditor has to calculate the payback period, net present worth or rate of return. Most calculations can be done using simple payback approach by dividing the EMOs capital cost by the cost of anticipated annual energy saving to obtain the payback period in years. However, if there are appreciable deviations between the trends of energy cost and the interest rate or if the capital costs of EMOs are to be injected at different stages with different energy savings achievable at different times, the audit team may have to perform a life cycle cost assessment that can better reflect the cost effectiveness of EMOs. 4.1.5 Annual Monthly Energy Consumption Profile Based on the energy consumption bills over past years (preferably 3 or more), the auditor should estimate the annual energy use of the building. Graphs of energy consumption against different mon

Cells and their parts Essay -- essays research papers

Cells are some of the smallest organisms around. All living things consist of cells, and yet they are invisible to the naked eye. Cells are the basic structural and functional units of life. Cells are made up of many different parts which allow them to function properly. All cells are separated from their surrounding by a cell membrane. The cell membrane regulates what enters and leaves the cell and also aids in the protection and support of the cell. A cell membrane is similar to the walls surrounding your house. In plants the cell membrane is surrounded by a cell wall. The cell wall is outside the cell membrane, and its purpose is to help the membrane protect and support the cell. Since the cell wall is very porous, water, oxygen, carbon dioxide, and other substances can pass through easily. A cell wall is similar to a fence around your house, because it helps protect other things from getting inside the cell. In many cells there is a the nucleus, which was first described by Robert Brown. If a cell does or does not have a nucleus has been used by scientists to divide cells into two general categories. The two categories are Eukaryotics, which are cells with a nucleus, and Prokaryotic, which are cells without a nucleus. The nucleus has been found to be the information center of the cell and contains DNA. It also directs all activities that occur in a living cell. It’s like a mini me of the heart and brain of a human body. Most nuclei contain a small area called the nuc...

Sci207 Week 1 Assignment

Inovation and Sustainablility Victor Mota SCI207: Dependence of Man on the Environment Cynthia Collins October 7, 2012 Production and Consumption The human population is growing rapidly and this is affecting the well-being of our planet. The way people use material resources is another thing that affects the planet. The production and consumption of material resources could bring the earth to an end. The two production habits that I will talk about are the production of paper and production of oil. The production of paper affects forests.Forests provide homes for numerous numbers of plant and animal species. They also help maintain water quality and stabilize the climate by absorbing carbon dioxide from the atmosphere. Forests are not the only ones affected by paper production. The process of papermaking is chemical process. The paper industries release chemicals into water and air. Thrown away paper also affects the environment. In the land-fills paper can decompose and produce meth ane, a greenhouse gas with 21 times the heat-trapping power of carbon dioxide.Some of the efforts to consider are cut fewer trees down, produce less paper, print on both sides of paper, and start recycling paper. The production of oil can cause severe damage to the environment. Oil waste dumping and oil spills cause serious damage on surrounding wildlife and habitat. The oil production has already harmed many land, air, and sea animal and plant species. The oil pollutes water and kills fish. The production of oil can also affect human life. The damage can include pollution of drinking water, livestock and health of the human body itself.Beef is a perfect example of using resources wastefully and is causing our environment to be degraded. In the Amazon and other places the rainforests are being cleared in order to raise cattle and about 70 to 80% of the grain that is produced in the United States is fed to livestock. The areas that are being cleared for raising cattle are not so much for local consumptions, but for producing more fast food restaurants in other parts of the globe Reference Turk, J. (2011) Contemporary Environmental Issues. (Section 1. 5) San Diego, CA. Bridgepoint Education, Inc. USA

The Merchants Tale Essays

The Merchants Tale Essays The Merchants Tale Essay The Merchants Tale Essay Chaucers establishment of the Clerk in the General Prologue as a committed scholar who prioritises his academic studies over material wealth contrasts sharply with the description of the Merchants bargaines and his chevissaunce. In placing The Clerks Tale immediately before that of the Merchant and exploring similar themes within both, Chaucer introduces to his readership a likelihood of the second tale being a response to the first.The differing attitudes and outcomes of the tales, whilst having significant links in their subject matter, provoke comparison of the narrators in their personal discussions and the protagonists become the embodiment of their views towards marriage in the tales. Walter is presented by the Clerk as a largely stereotypical marquis, whose qualities of humility and understanding in his proposal to Griselda are linked to the distinct lack of irony in the introduction to his character. The Clerk narrates in praise of the protagonist, Handsome and young and strong; in him were blentHigh honour and a gentle courtesy. It is then admitted that Walter did show certain faults (He was indeed to blame ) although the fact that he is named so shortly after the beginning of the tale resounds importantly in the Merchants prologue, where Chaucer admits to having forgotten the narrators name. This could be seen as a comment upon the perception of clerks as being far more honest than merchants in Chaucerian society despite Walters great deception of his wife when hiding their two children from her, he is still presented in a positive, honest light throughout the tale.This reinforces his credibility as a character, which has the effect of the Clerk being able t o present his views on marriage very clearly through the protagonist. It is vitally important that both tales are set in Lombardy, though the setting is very different in both tales. The Clerks Lombardy is scarcely mentioned, whereas the Merchants city of Pavia, famous for its bankers and its brothels, provides a substantial basis for the highly sexual nature of the tales imagery.However, just as the Clerk is disconnected from the real world through his pursuit of academia, Walter has failed to consider marriage as it might be expected, through adherence to knightly qualities and great commitment in this sense. His marriage to Griselda is not brought about by sexual desire, but rather by his friends imploring, Therefore, we beg you speedily to marry. By distancing Walter from his geographical surroundings and having him marry a committed woman from a humble background, it can be observed that the Clerk is breaking the mould and attempting to tell a tale of virtue and devotion.It is not simply the imagery in the tale that allows him to do this, but also the form of the language: by using seven line rhyming verses, a more constrained, logical text is presented, making the tale more accessible to the reader during Walters more intensive actions of the described cruelty. In combination with Griseldas unfailing loyalty throughout these tests of commitment, the overall form of the poetry serves to individualise the tale and make it distinctive among the group of pilgrims as a whole.This provides a large opportunity for contradiction of its content and, therefore, a response in the following tale. Januarys choice of May for his wife in The Merchants Tale, however, becomes a strong representation of his character. He cannot conceal the fact that she is only one of many potential brides, outlined where the Merchant narrates, As whoso tooke a mirour, polished bright, And sette it in a commune market-place. It soon becomes apparent that this deception is at the hands of Januarie, ‘for as good is blind deceyved be / As to be deceyved whan a man may se’. The fact that he is being deceived because of both his physical and mental blindness makes Januarie appear vulnerable, and the audience almost begins to pity him, showing that the power balance has shifted abruptly from Januarie to May. The language Chaucer chooses to use contributes to demonstrating this power balance effectively. Fortune is personified in this passage, as is common in Chaucer’s writing. Like a number of abstract qualities which have the female grammatical gender in Latin, the personification is feminised, and she is presented as a woman, often blindfolded, to demonstrate the arbitrariness of her operation, an holding a wheel on which her victims rise and fall. When comparing this image to May, it is clear that she now has full power and control over Januarie. It is not only clear how May has gained power over this passage, but also how Januarie has lost his. He becomes so possessed by jealousy that He nolde suffre hire for to ride or go/ But if that he hadde hond on her alway’ , ‘nor anywhere/ Would he allow his wife to take the air/ Unless his hand were on her, day and night’. Towards the beginning of the tale, it is unlikely that Januarie would have been so possessive over his new wife, as he had enough confidence within himself to prevent any jealousy. When he loses his sight, it is apparent that his self-consciousness becomes particularly strong, once again making him seem vulnerable and helpless, and May’s dishonesty only increases Januarie’s lack of power

The McDonalds franchise

The McDonalds franchise The McDonald’s franchise is one of the best performing food service retailers in the world. This franchise has established outlets in various countries and serves a significantly large number of people.Advertising We will write a custom assessment sample on The McDonald’s franchise specifically for you for only $16.05 $11/page Learn More It was Raymond Kroc‘s idea of franchising the McDonald’s, which was by then a single store, that catapulted it into the global scene. This considerable transformation attracts attention to the power of franchising if executed appropriately. The McDonald’s franchise operates as a food service retailer with a particular interest in hamburgers, fries, chicken, breakfast items, salads and milkshakes. The business adopted the franchising concept upon the realization that the demand for their products was considerably increasing. In this regard, it needed to expand its coverage and cater for more consumers. The McDonald’s uses agents to operate its outlets in different locations. This strategy is crucial, especially concerning operations outside America, in reducing operation costs and maintaining the quality of products. In addition, it helps shied the business from various aspects of corporate exposure. Despite the high demand for its products, the McDonald’s management ensures that prices remain affordable. Since even the low-income earners can afford McDonald’s products, the franchise has a huge customer base. This has enabled the franchise to retain its market dominance. In addition, the management ensures consistency in all its outlets to maintain its products’ quality. This involves standard procedures regarding cooking and serving.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This strategy ensures the availability of labor as it is considerably easy for new employees to become acquainted with procedures and ensure timely services. The charges on franchisees are relatively low and thus favorable. The McDonald’s policy requires franchisees to pay a commission of about 2 percent of their sales. This offer ensures the availability of labor for the business as it is attractive to a large number of potential franchisees. Considering the rapidly changing market and consumer preferences, the McDonald‘s keeps revising its products to ensure they remain valid. Outside America, the McDonald’s ensures the integration of local cultures into its menu items. To start a franchise in the food service industry, one has to incur various costs. The costs vary depending on factors such as the franchise type, location and equipments. In food retailing, the main consideration at entry is sufficient non-borrowed personal resources. This is crucial concerning the setting up of an operation base. In addition, one has to pay the franchise fee, which ensures that the franchisee can use the franchisor’s brand and access support in various aspects such as marketing and training. An Opportunity cost refers to the benefits forgone by producing a good or service. For example, considering a limited budget, allocating resources to a certain type of surgery means that other departments under the same pool of resources will operate under fewer resources and thus may not function effectively. The Initial costs involved in purchasing a franchise are considerably higher than starting a business from scratch.Advertising We will write a custom assessment sample on The McDonald’s franchise specifically for you for only $16.05 $11/page Learn More However, there are higher rates of return for operating a franchise since one deals with a product that is already in market, and the franchisor offers support in various aspects of business operations. A startup business has to incur the costs associated with such options. The opportunity cost in this scenario is the benefits of a lower initial capital associated with a startup business that one forgoes owing to the long-term benefits associated with venturing into franchise business.

Understand Ways of Using Motivational Theories in Organisations Essay

Understand Ways of Using Motivational Theories in Organisations - Essay Example Since the only thing that is constant in this world is change, successful leaders should take it as a challenge on how they can make use of different management technique(s) in responding to these changes. This report will first discuss the impact of different leadership styles on motivation in periods of change particularly in the case wherein the local authority is going through a period wherein organizational restructuring is essential. In the process of comparing the application of different motivational theories within the workplace, several examples on how motivational theory can be used in the workplace of Innocent Smoothies and Starbucks will be provided in details. After evaluating the usefulness of a motivation theory for managers, this report will discuss the importance of understanding the trait theories of leadership. 1.2 Rationale for Selecting Innocent Smoothies and Starbucks The initial business capital of Innocent Smoothies was  £500 worth of fruits before the company managed to earn a good reputation within the local beverage industry in UK (Hickman, 2007; Money Week, 2006). After going through a series of trials and failure, Starbucks also managed to become successful within the U.S. market first before the company decided to expand its business in other countries. Since these two companies are among the few fastest growing companies within the western food and beverages industry, this report will examine the personal traits of its leaders. 2.0 Motivational Theories The word motivation is referring to â€Å"the forces either internal or external to a person that arouse enthusiasm and persistence to pursue a certain course of action† (Daft and Lane, 2008, p. 226). It means that employees who are highly motivated at work are most likely to show signs of higher productivity and ability to accomplish organizational vision and goals as compared to a group of employees who are not motivated at work. Employee motivation is important in terms of increasing the overall performance of the company, lowering the rate of employee turnover and absenteeism, effectively managing organizational change, and improving the overall organizational image (Kondalkar, 2009, pp. 245 – 246; Agarwal 1983, p. 319). To motivate employees, leaders should understand the Maslow’

Review Term Paper Example | Topics and Well Written Essays - 1250 words

Review - Term Paper Example Last year the sport super bowl in the US had over 108 million viewers and the recent controversial use of $4 million on a commercial by a firm was making headings and any advertising firm would promise that such a figure would improve the brands image (Evans & Gerard 39). The sport super bowl has have a great media coverage and the same translates to the air play its gets plus the viewers it has. Research has shown that more that 30% of the viewers are interested in the commercials between the airplay of the sport than the sport itself. Commercials have become like part of the game rather than the norms considered as an interruption. The idea about using expensive advertisements and marketing techniques is a gamble because one can not be assured if the information will arrived to the intended destination who is the target customer but the gamble has one heavy side than the other. Advertisment has emerged as an important activity in marketing in the modern age of large scale production and serve competition in the market. Expensive marketing can be a great tool to ken turkey fried chicken brand and It performs the following functions: - Sales promotion: It boosts the sale of goods and services through creating awareness on the existence of the goods in the market and persuading the people to buy them. A good advertising strategy helps in securing new consumers in both the national and world markets. For instance in the clothing industry, a firm can purely base its marketing technique on the use of the internet and it can use video advert that are brokered by various marketing companies. Introduction of new product: It helps in bringing of new products in the market. Ken turkey fried chicken can register the availability of its new products in the market to the public through advertisement. A new firm cant make a