Marketing Essay Example | Topics and Well Written Essays - 2250 words - 4

Marketing - Essay Example In additional, traditional techniques such as billboards and catalogues are also recommended. Apart from that modern techniques such as social media advertisement, in store promotion are also recommended pt the company. With such approaches it is expected that Trung Nguyen will be able to reach a good position in UK coffee industry. Table of Contents Table of Contents 3 Introduction 4 The plan 5 Conclusion 11 Appendix 12 Bibliography 14 Introduction It has been recommended that a strategy of franchising is undertaken in importing Vietnamese coffee to the UK market. The prime intention is operate effectively in the UK market and pursue development and focus strategy. On the basis of this a promotional plan has been developed which considers the use of different type of promotional activities such as advertising, sales promotion, public relations and sponsorships. It has been suggested that the in UK market promotional activities such as advertising in magazines and newspapers, broadca sting advertising including television, radio, billboards and catalogues are useful. In addition, it was also suggested that the company should also use social networking websites to promote the product in the UK market. Furthermore, Trung Nguyen Coffee also intends to influence and persuade buy their offerings through premium and discounts coupons, offering samples to show the distinct advantages of fresh coffee and a website that provides information about the company (Trung Nguyen Company, 2013). It is believed that the suggested strategy almost covers all the aspects of marketing and if properly implemented can provide the company with good results. Hence, the recommend strategy is accepted and a promotional plan for the same will be developed through this project. This study will now present a promotional plan which is to be undertaken by Trung Nguyen to promote their product. The promotional plan is responsible for creating awareness about Vietnamese coffee. Hence for this pur pose, this paper will first shed light on the target market for the product and will also underline the way of promoting, selling and distributing the product. A SMART (Specific, Measurable, Achievable, Realistic, Time bound) objective will be also developed to ensure effective implementation of the promotional plan. Furthermore, a rough budget and a timeline for the entire promotional plan will be developed. Lastly, an overall conclusion will be drawn. The plan Target Market It is essential to define the target market clearly in order to develop an effective promotional plan (Hollensen, 2007). It was recommended to the company that they should target niche market segment, especially because other established players such as Starbucks, Costa and Nestle are highly competitive. Moreover, being a new player, it will be difficult for the company to compete with them on a large scale. This is the reason why the company is recommended to cater to specific sections of the society. Trung Ng uyen has been recommended with two different target segments. The first one is people who work and study like wringing professional, students and the second group is the coffee lovers. Target Group 1 Students and Working Professions Target Group 2 Coffee Lovers Product Distribution The distribution of products is another important activity of marketing. There are number of cases where a good product has failed sustain in the market due to poor

Modern Day Slavery in the Middle East Research Paper

Modern Day Slavery in the Middle East - Research Paper Example In other cases, children are obliged to labor as slaves through forced marriages and as child soldiers. Studies show that there are more slaves in the 21st era than during any earlier time. Slavery has been in existence in numerous cultures and it predates inscribed records. The figure of slaves currently continues to be as high as 13million to 28 million. Many of them are debt slaves, mostly in South Asia. The slaves are on debt bondage bought upon by lenders, at times even for decades. Slaves and the work they provided were economically crucial in the pre-industrial communities. This paper will therefore discuss how to end modern slavery in the Middle East. An objector's work is not once done. In 1807March 25th, two hundred centuries ago following vigorous petitioning headed by Wilberforce William, Parliament rendered it illegitimate for British vessels to move slaves and importation of slaves by British colonies. (Denmark actually had passed the same law three years previously, ne vertheless only Danes reminisce that.) In 1948, the United Nations seemed to end what Wilberforce & Co hadbegun. This is signifiedin simple language in the (UDHR) Universal Declaration of Human Rights, Article 4: â€Å"Nobody shall be seized in servitude orslavery; slave trade and the slavery shall be forbidden in all theirtypes.† Slavery was formally a worldwide no-nothis is according to â€Å"The Economist†(Of inhuman bondage par. 1). However, in 2007 no one knew there would be many more servitudes in the domain than ever formerly this is according to â€Å"The Economist†(Of inhuman bondage par. 2). An International Labor Organization report proposes slightly 12.3m. While others say, the total figure is approximately 27m. Majority of slaves are in Latin America and Asia. Kevin Bales a sociology professorat University of Roehampton assesses that the cost of an average slave is $100. The charge differs around the domain, and whereas one couldprocure a 20-year-ol d man plantation worker from West Africa for $50, the charge of a good-looking Ukrainian female in North America couldrun overto thousands. When we contemplate of bondage, we incline to contemplate of the 19th-period â€Å"chattel† diversity—Africans fastened in irons, sold off like livestock and hurled to harvest cotton into the Deep South. Overall, modern suppression does notappear —oroperate —greatly like that. Conferring to â€Å"The Economist†(Of inhuman bondage par. 3) what current slaves dobearsome similarity with their cotton-harvesting predecessors, nonetheless, is they cannot picktheir situation and cannot escape it. The major common type of captivity is bonded labor, wherein labor is procured as reimbursement for a debt. It is prevalent inPakistan, India and Nepal. The whole familymay be subjugated in this manner; typically, they happen to be low-caste and untouchable members of the community. Interest is ratedcovering the original debt sum and the pledge can be passed on from one generation to another. Bonded labor may seem as if it has an intended aspectthat excludes it as bondage. However,rendering to â€Å"The Economist†(Of inhuman bondage par. 3) most bonded laborers bear no preference and their share is in fact that of chattel servitude. Other types of slavery are thriving also according to â€Å"The Economist† (Of inhuman bondage par. 4). In Sudan, children and women are kidnapped and auctioned to government-sponsored guerrillas. In Brazil, farmers clear the forest at